8.07.2012

My little brother and his band, The ORWELLS, are releasing their debut album, “Remember When,” today. You can buy it at all the places one normally buys music. And you should do that. In fact you should buy five or six copies. And at least one vinyl.

I can’t really review the record or say much about its musical merits because I’m biased. As the first and only candidate for the coveted sixth Orwell position (see the fifth Beatle wiki) and as the proud and loyal guru to these drowned suburban river rats — I have too much at stake to really comment. That being said, see this write-up, because it’s spot on.

I am beyond proud, beyond jealous and beyond excited for this band. As an older brother to one of the five (although I sometimes feel like an older brother to all of them), I’ve watched The ORWELLS go from playing basement shows for friends and self-releasing CD-Rs to playing SXSW, garnering Pitchfork reviews and having their album released on a legit record label, Autumn Tone. I watched their songs slowly evolve from Strokes homages into distinct pieces of music. I watched them develop a true voice. And then I watched them blow-up.

And I have to say, it’s the watching them blow-up part that has been the most rewarding and the most validating. It proves what I’ve always found to be true. Honesty and true intentions — youth and spirit and rock n roll — are things that will never go out of fashion. Things that will never die. I remember sitting The ORWELLS down at our kitchen table last winter. We had just finished shooting the “Mallrats” video and I had to literally force them to stay still and send the video to as many blogs as they possibly could. They didn’t seem to understand what the benefit of wasting a perfectly good day during holiday break could be. I told them to trust me. Thank God they did. One of those emails made its way to Aquarium Drunkard and the rest is history.

The last year of my life has been an exciting one, professionally and creatively. But it hasn’t been one-tenth as exciting as watching these kids take off. The ORWELLS are here to stay. This is just the beginning.

Eddie O

One Response to “My thoughts upon the release of The Orwells’ REMEMBER WHEN”
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